A potential product management framework from Brad Mehl
CAVEAT: This workspace is for ILLUSTRATIVE PURPOSES ONLY. Actual planning and content would be based on discussions with stakeholders, key metrics with real data, feedback and planning. This space frames the industry transformation underway, covers how to evaluate today's product portfolio, and includes possible moves to strengthen 4As position as an indispensable partner to member agencies. ALL OF THIS CONTENT SHOULD BE CONSIDERED A PLACEHOLDER.
Reposition the association as an industry strategy partner
Move beyond events and advocacy. Become the operating system for member transformation — research, benchmarking, peer learning, and capability building wired into the executive workflow.
Build a portfolio that compounds engagement
Replace one-off offerings with a connected flywheel of research, programs, community, and recognition that creates recurring participation and durable member ROI.
Operate with executive-grade governance and measurement
A clear prioritization model, transparent KPIs, and a roadmap with phased commitments — designed to earn trust from boards, sponsors, and member CEOs.